WhyWeCraft is a real-life immersive co-design experience with artisans and designers. 3Rs govern the WhyWeCraft vision of “Craftsmanship for a Green and Equitable Future”: Reimagine the fashion industry – Rewire the relationship between people and garments – Revive the textile crafts of Europe. Designed under the umbrella of the Cultural Intellectual Property Rights Initiative (CIPRI), WhyWeCraft enables environmental, social, economic, and cultural sustainability of the European textile and fashion market through a unique co-creation framework meant to stimulate artisan-designer collaborations by merging contemporary design thinking with traditional textile knowledge and techniques. WhyWeCraft’s objective is to prevent mindless textile and garment consumption in the EU and revive the heritage of European textile crafts by integrating traditional craftsmanship in the contemporary fashion development process.

Raphael Schreiber – LinkedIn