Love your denim is a collaboration between different partners aligned to create a more transparent circular value chain inside the fashion industry. The aim of the project is to transform old jeans into a new material that can be used to make a new collection of clothes saving natural limited resources. Love your denim creates a transparent and traceable circular alternative for all those pants that end up in an incinerator or in the landfills giving people an easy opportunity to get rid of their old jeans in exchange of economic benefits.

Niccolò Cipriani – LinkedIn