Fluid Fashion Realities’ futuristic approach looks to tackle issues faced in the fashion industry and revolutionise it. Instead of purchasing garments for their look and colour, the idea is to encourage Europeans to purchase clothing for its protective characteristics, reducing the amount of garments one owns, and ultimately create a system that allows users to match physical garments with digital mappings/projections of looks in real time. A new fashion system of the future, where physical garments are reduced to protective functions while offering infinite customizable visualizations, thanks to an augmented reality system for digitizing the visual aspects of fashion.

Carolin Vogler – LinkedIn